Question: A positioning map represents: Group of answer choices both where the brand of interest currently resides in consumers' minds, as well as where it hopes
A positioning map represents:
Group of answer choices
both where the brand of interest currently resides in consumers' minds, as well as where it hopes to move in the future.
a mental map of consumers' perception of the brand versus the competition.
how the brand hopes to be perceived in consumer's minds.
how the company views its key competitors on important attributes.
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