A rigorous "good practice" generalization that we might draw from the Cadbury-Schweppes approach to acquiring Adams could be: A rigorous "good practice" generalization that we might draw from the Cadbury-Schweppes approach to acquiring Adams could be: Acquisitions are always prefered to organic growth. They are quicker, easier to do, and lead to much greater synergies that internal growth initiatives. Real synergy is found in a detailed understanding of business being acquired, and in specific costs that can be saved, and/or new revenue generated. Synergy is not just a big idea. It is in specific bottom-up quantifying of the benefits and costs. All firms making acquistions should use Porter's three tests for diversification. That is, the attractivness test, the cost of entry test, and the better off test. Firms must only make acquisitions of businesses industries that have attractive (five forces) industry characteristics. Where industries are found to unattractive in the short or long-term, acquisitions should be avoided