A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheelmounted audio controls. This is an example of a technique often used to get attention in sales messages. What kind of technique is being used?

Question 7 options:

offering a testimonial

pointing out product features

offering facts

making a startling statement

When writing a persuasive claim, it helps to show how angry and emotional you are about the situation.

Question 8 options:

True

False

You include this sentence in an indirect persuasive request message: Ordering a subscription is now easier than ever. Simply fill out the form included with this letter and mail it to Reader Weekly by the end of the calendar year. Which part of the writing plan for a persuasive request does this sentence relate to most directly? a. gaining attention

Question 9 options:

	building interest
	reducing resistance
	motivating action

Employees often need to use persuasion when presenting new ideas within an organization. What should you keep in mind when making a persuasive suggestion?

Question 10 options:

The authority of your audience may help you decide whether to adopt a formal or informal tone.

Assume that the benefits of your suggestion will be clear to your audience, since you work for the same organization.

Use the direct strategy for any persuasive message to superiors.

Use the indirect strategy very rarely, because most people consider this organizational plan dishonest and manipulative.

According to the text, what is the most important thing to remember when writing the body of a persuasive message?

Question 11 options:

	Pose an interesting question.
	Pay the reader a compliment.
	Put yourself in the reader's shoes.
	Motivate action by including an end date.