Question: A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the

A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the strategy

Multiple Choice

is supported by consistent advertising and distribution strategies.

is consistent with a competitive target return strategy.

challenges consumers to discard their perceptions of value.

is measured against the competition.

leads the marketer to be the low

-

cost seller.

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