A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the strategy rev: $11\_30\_2018\_$QC$\_$CDR$-222$

is consistent with a competitive target return strategy.

is measured against the competition.

is supported by consistent advertising and distribution strategies.

challenges consumers to discard their perceptions of value.

leads the marketer to being the low$-$cost seller.