Question: A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the

A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy, especially if the strategy

Question

1

options:

leads the marketer to being the low

-

cost seller.

is supported by consistent advertising and distribution strategies.

is consistent with a competitive target return strategy.

is measured against the competition.

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