A technique such as ________________________ is used to sort out the differences when translating a companys documents
Question:
A technique such as ________________________ is used to sort out the differences when translating a company’s documents into other languages.
common translation | ||
forward translation | ||
back translation | ||
value translation | ||
abstract translation |
A four-step procedure that can be employed for the initial market screening process includes the following EXCEPT:
select indicators and collect data. | ||
determine importance of country indicators. | ||
hire outside consultants to do a marketing audit. | ||
rate the countries in the pool on each indicator. | ||
compute overall score for each country. |
The euro has been adopted in the European Union by all member countries.
True
False
When market researchers find information that is already available (usually collected for some other purpose by other data gatherers), this type of information is called:
unrestricted information | ||
public information | ||
secondary data | ||
used information | ||
primary data |
In marketing, buyer behavior and consumer needs are largely driven by _______________________.
health norms | ||
economic norms | ||
political norms | ||
cultural norms | ||
company norms |
Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant