A technique such as ________________________ is used to sort out the differences when translating a company’s documents into other languages.

		common translation
		forward translation
		back translation
		value translation
		abstract translation

A four-step procedure that can be employed for the initial market screening process includes the following EXCEPT:

		select indicators and collect data.
		determine importance of country indicators.
		hire outside consultants to do a marketing audit.
		rate the countries in the pool on each indicator.
		compute overall score for each country.

The euro has been  adopted in the European Union by all member countries.

True

False

When market researchers find information that is already available (usually collected for some other purpose by other data gatherers), this type of information is called:

		unrestricted information
		public information
		secondary data
		used information
		primary data

In marketing, buyer behavior and consumer needs are largely driven by _______________________.

		health norms
		economic norms
		political norms
		cultural norms
		company norms