Question: a . This campaign should have a slogan or a jingle. b . Do you have a famous spokesperson? Or a mascot? c . How

a. This campaign should have a slogan or a jingle.
b. Do you have a famous spokesperson? Or a mascot?
c. How will you discuss (if at all) price?
d. How will you encourage your ideal insured to get insurance with you (through an agent? through direct contact?)

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