Question: A. What strategy was procter and gamble pursing when it first entered foreign markets in the period up until 1980s? B. Why do you think

A. What strategy was procter and gamble pursing when it first entered foreign markets in the period up until 1980s?

B. Why do you think this strategy became less viable in the 1990s?

C. What strategy does P&G appear to be moving toward? What are the bebefits of this strategy? What are the potential risks associated with it?

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