Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Group of answer choices

all customers are the same when it comes to buying behavior

a firm should create a marketing mix that satisfies customers

it helps the marketer predict how consumers will respond to marketing strategies

the marketing concept stresses that a firm should know its customers

customer's reactions to marketing strategy can impact the firm's success