Question: According to Albrecht et al . ( 2 0 2 3 ) , which of the following does NOT describe advertising? Yields a high rate

According to Albrecht et al.(2023), which of the following does NOT describe advertising? Yields a high rate of return
Hard to measure if the message is received
Fairly expensive
Relatively low cost/exposure
Difficult the change the message if audiences misunderstand
According to Albrecht et al.(2023), which of the following does NOT

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