According to customer lifetime value, why is it better to retain an existing customer than to acquire a new one?

A.

Costs are lower and profits are higher if every customer is a first-time customer.

B.

Costs are higher and profits are higher if every customer is a first-time customer.

C.

Costs are higher and profits are lower if every customer is a first-time customer.

D.

Costs and profits will remain the same regardless if a customer is a first-time customer or not.

E.

Costs are lower and profits are lower if every customer is a first-time customer.