According to Robert Simons, the customer$-$driven framework that can help executives build winning business models for their companies includes four steps:

Group of answer choices

identifying the primary customer; understanding what the primary customer values; allocate resources to win; and make the control process interactive.

recognizing an opportunity, creating a business model, and marketing.

market research in a library, financial analysis, and guerilla marketing.

secondary market research, prototyping, marketing and bootstrapping.