Question: According to the multiattribute model, if I wanted to get an accurate measurement of someone's attitude towards a particular brand, what information would I need?

According to the multiattribute model, if I wanted to get an accurate measurement of someone's attitude towards a particular brand, what information would I need?

a consumer's belief about how a brand performs on each of these attributes

the importance the consumer attaches to each of these attributes

knowledge of relevant attributes

all this information needed

According to the multiattribute model, if I wanted to get an

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