Question: According to the multiattribute model, if I wanted to get an accurate measurement of someone's attitude towards a particular brand, what information would I need?

According to the multiattribute model, if I wanted to get an accurate measurement of someone's attitude towards a particular brand, what information would I need?
Time Running: Hidel
Attempt due. Nov 1. at 11
47 Minutes, 33 Ser
the importance the consumer attaches to each of these attributes
a consumer's belief about how a brand performs on each of these attributes
knowledge of relevant attributes
all this information needed

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