According to V$.$ Kumar in the article "Profitable Relationships", which of the following is not a reason why a company might want to estimate the customer lifetime value of its customers on an individual basis?

So it can make sure valuable customers are also profitable by devising optimal marketing activities targeted toward them.

So it can prioritize them based on the most profitable customers in order to target marketing efforts efficiently

So it can reduce the overall costs associated with marketing efforts targeted toward less profitable customers

$$ So it can target the majority of its marketing efforts toward its least profitable customers in an effort to turn them into profitable ones.