Question: According to Yip and Hult (2012) global strategy is multidimensional and includes four levers namely, market participation, products/services, location of value adding activites and marketing.

According to Yip and Hult (2012) global strategy is multidimensional and includes four levers namely, market participation, products/services, location of value adding activites and marketing. Explain the levers mentioned above and discuss the importance of each lever. Support your answer with reference to recent specific examples of companies.

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