Question: Action Required: Chapter Reading : Read Ch-20 Personal Selling and Sales Management from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition).

Action Required:

  • Chapter Reading: Read Ch-20 Personal Selling and Sales Management from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education.

Test your Knowledge (Answer the following Questions):

  • Discussion Question #1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.

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