Question: Advertising has a synergistic effect. For example, in the Hurricane Performance Bicycle Company case, the $254,000 advertising expenditure for product A had a positive impact

Advertising has a synergistic effect. For example, in the Hurricane Performance Bicycle Company case, the $254,000 advertising expenditure for product A had a positive impact on products B and C and on the company as well. Besides, dollars spent in one period have a carryover effect to future periods. What recommendations would you make to handle these situations?

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