Advertising Scope (1) Saved Help Save & Exit Submit 07 Required information Agency and Advertiser Relationship Part 3 of 5 10 points Skipedi This activity is important because agencies and advertisers have complex relationships that require constant attention. The goal of this exercise is lo assisl you in considering various aspects the agency-client relationship and derrionstrale your understanding of the stages in the client-agency relationship. Read the case below and answer the questions that follow. CoCo's Chocolate Shoppe is a small candy company based outside of Chicago that sells fine handmade chocolates. The company is quickly growing in popularity and has decided to offer its products for sale on the company's website for shipping within the United States. With this new offering, Coco's Chocolate Shoppe has decided that it needs to partner with an advertising agency to promote this new offering. Coco's should be sure that the agency it chooses will approach its work in a way that fits with the current culture of the company. A good partnership can lead to sales growth and profits. A poor choice could be disastrous, especially for a small yet growing company. eDook . Print Coco's has chosen an agency and believes it has found a partner that values, respects, and also reflects the culture of Coco's small, but growing chocolate shop. This ideal coupling of the agency and client reflects which factor that often affects the client-agency relationship? References Multiple Choice 10 points Skipeed O chemistry cBook O conduct Prim References communication O 0 comradery changes