Advertising Scope (4) Help Save & Exit Submit 3 Required Information Agency and Advertiser Relationship Part 1 of 5 This activity is important because agencies and advertisers have complex relationships that require constant attention. The goal of this exercise is to assist you in considering various aspects the agency-client relationship and demonstrate your understanding of the stages in the client-agency relationship. 10 points Read the case below and answer the questions that follow. Skipped CoCo's Chocolate Shoppe is a small candy company based outside of Chicago that sells fine handmade chocolates. The company is quickly growing in popularity and has decided to offer its products for sale on the company's website for shipping within the United States. With this new offering. Coco's Chocolate Shoppe has decided that it needs to partner with an advertising agency to promote this new offering. Coco's should be sure that the agency it chooses will approach its work in a way that fits with the current culture of the company. A good partnership can lead to sales growth and profits. A poor choice could be disastrous, especially for a small yet growing company. eBook Print Coco's is considering a number of agencies to work with throughout Chicago. The company is currently meeting with the agencies it is most interested in hearing pitches from and the agencies are presenting on their plans for promoting the online offerings and shopping experience Coco's will now provide. What stage of the client-agency relationship is Coco's in currently? References Multiple Choice 10 points Skipeed prerelationship stage O Book sulection staje Piim References development stage o maintenance stage term nation stage MC Graw Hill