Advertising Scope (4) Help Savc & Exit Submit 6 Required Information Agency and Advertiser Relationship Part 4 of 5 10 points Skipped This activity is important because agencies and advertisers have complex relationships that require constant attention. The goal of this exercise is to assist you in considering various aspects the agency-client relationship and demonstrate your understanding of the stages in the client-agency relationship. Read the case below and answer the questions that follow. CoCo's Chocolate Shoppe is a small candy company based outside of Chicago that sells fine handmade chocolates. The company is quickly growing in popularity and has decided to offer its products for sale on the company's website for shipping within the United States. With this new offering, Coco's Chocolate Shoppe has decided that it needs to partner with an advertising agency to promote this new offering. Coco's should be sure that the agency It chooses will approach its work in a way that fits with the current culture of the company. A good partnership can lead to sales growth and profits. A poor choice could be disastrous, especially for a small yet growing company ebook Print References The agency Coco's has chosen to work with has recommended a series of billboards around the state, subway advertisements in Chicago, and advertisements on Facebook, Twitter, and banner ads online. The use of billboards and subway advertisements are examples of Multiple Choice 10 points Skipeed O direct response advertising, cBook O digita interactive media Prir: References O print media O direct-to-consumer advert sing. out of home media, o