Advertising Scope (4) Help Save & Exit Submit 7 Required Information Agency and Advertiser Relationship Part 5 of 5 This activity is important because agencies and advertisers have complex relationships that require constant attention. The goal of this exercise is to assist you in considering various aspects the agency-client relationship and demonstrate your understanding of the stages in the client-agency relationship 10 points Skipsed Read the case below and answer the questions that follow CoCo's Chocolate Shoppe is a small candy company hased outside of Chicago that sells fine handmade chocolates. The company is quickly growing in popularity and has decided to offer its products for sale on the company's website for shipping within the United States. With this new offering, Coco's Chocolate Shoppe has decided that it needs to partner with an advertising agency to promote this new offering. Coco's should be sure that the agency it chooses will approach its work in a way that fits with the current culture of the company. A good partnership can lead to sales growth and profits. A poor choice could be disastrous, especially for a small yel growing company Book Print The account manager at the agency Coco's is working with has suggested that she and Coca's owner have lunch on a bi-monthly basis. She explains that this can assist with avoiding communication problems. Coco's owner should respond by References Multiple Choice 10 points Skipoed declining. Acivertising is not important enough to bother both parties every other month. o d eBock accepting, but proposing that the pair meet every 6 months instead. Prir: References accepting. The implication is that the agency will buy Coco's owner's lunch, which is a nice perk. declining. I is hard to hold an agency accountable if client gets lou close, O accepting. This seems like a sound way to keep open lines of communication between agency and client