Question: After completing a project on Procter & Gambles (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She

After completing a project on Procter & Gambles (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P & G in these areas. In order to provide your boss with insight into this topic, you will respond to the following questions:

1. Review the P & G Company Strategy section of their website. Based this review, your knowledge of P & G from the M8 Capstone Assignment: Marketing Strategy Focus, and the content in this module, characterize the role of each participant in the P & G distribution channel by addressing each of the following: a. Agents: what would be the responsibilities of a P & G agent? b. Brokers: what type of buyer would a broker bring into contact with P & G? c. Industrial Distributors: what would be the nature of their involvement with P & G? d. Wholesalers: what would be the relationship between P & G and a wholesaler? What would be the relationship between an organization such as Schoolcraft College and the wholesaler? e. Retailers: give an example of two retailers that would sell P & G products.

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