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After completing a project on Procter & Gamble's (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P & G in these areas. In order to provide your boss with insight into this topic, you will respond to the following questions: 1. Review the P & G Company Strategy section of their website. Based this review, your knowledge of P & G from the M8 Capstone Assignment Marketing Strategy Focus, and the content in this module, characterize the role of each participant in the P & G distribution channel by addressing each of the following: a. Agents: what would be the responsibilities of a P&G agent? b. Brokers: what type of buyer would a broker bring into contact with P & G? c. Industrial Distributors: what would be the nature of their involvement with P & G? d. Wholesalers: what would be the relationship between P&G and a wholesaler? What would be the relationship between an organization such as Schoolcraft College and the wholesaler? e. Retailers: give an example of two retailers that would sell P&G products. 2. Select a product from the Brands section of P& G's website and discuss the elements of their promotional mix by addressing the following: a. Traditional Advertising: describe an example of paid promotion through a traditional media channel for your selected product. b. Personal Selling: describe how a face-to-face presentation to a prospective buyer could be utilized for your selected product. c Sales Promotion: describe an example of an activity that P & G could utilize to stimulate consumer buying for your selected product. d. Public Relations: review the News Releases and Community Impact sections of P & G's website and describe their efforts to win goodwill or prestige for the company, which could ultimately benefit the sale of your selected product. e. Social Media: describe P & G's use of social media including Twitter and Facebook, as well as the Blog section of their website, to generate "buzz" about your selected product and the company. f. E-Commerce: return to the Brands section, enter the separate website for your selected product, and describe how P&G uses this site to generate sales. emates' nosts until AFTER you have a After completing a project on Procter & Gamble's (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P & G in these areas. In order to provide your boss with insight into this topic, you will respond to the following questions: 1. Review the P & G Company Strategy section of their website. Based this review, your knowledge of P & G from the M8 Capstone Assignment Marketing Strategy Focus, and the content in this module, characterize the role of each participant in the P & G distribution channel by addressing each of the following: a. Agents: what would be the responsibilities of a P&G agent? b. Brokers: what type of buyer would a broker bring into contact with P & G? c. Industrial Distributors: what would be the nature of their involvement with P & G? d. Wholesalers: what would be the relationship between P&G and a wholesaler? What would be the relationship between an organization such as Schoolcraft College and the wholesaler? e. Retailers: give an example of two retailers that would sell P&G products. 2. Select a product from the Brands section of P& G's website and discuss the elements of their promotional mix by addressing the following: a. Traditional Advertising: describe an example of paid promotion through a traditional media channel for your selected product. b. Personal Selling: describe how a face-to-face presentation to a prospective buyer could be utilized for your selected product. c Sales Promotion: describe an example of an activity that P & G could utilize to stimulate consumer buying for your selected product. d. Public Relations: review the News Releases and Community Impact sections of P & G's website and describe their efforts to win goodwill or prestige for the company, which could ultimately benefit the sale of your selected product. e. Social Media: describe P & G's use of social media including Twitter and Facebook, as well as the Blog section of their website, to generate "buzz" about your selected product and the company. f. E-Commerce: return to the Brands section, enter the separate website for your selected product, and describe how P&G uses this site to generate sales. emates' nosts until AFTER you have a