Question: After completing a project on Procter & Gamble's ( P & G ) marketing strategy, your boss asked you to explore their distribution and promotion

After completing a project on Procter \& Gamble's

After completing a project on Procter \& Gamble's ( P \& G ) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P&G in these areas. In order to provide your boss with insight into this topic, you will respond to the following discussions: 2. Select a product from the Brands section of P&G s website and discuss the elements of their promotional mix by addressing the following: a. Traditional Advertising: describe an example of paid promotion through a traditional media channel for your selected product. b. Personal Selling: describe how a face-to-face presentation to a prospective buyer could be utilized for your selected product. c. Sales Promotion: describe an example of an activity that P&G could utilize to stimulate consumer buying for your selected product. d. Public Relations: review the News Releases and Community. Impact sections of P&Gs website and describe their efforts to win goodwill or prestige for the company, which could ultimately benefit the sale of your selected product. e. Social Media: describe P&G s use of social media including Twicter and Facebook, as well as the Blog section of their website, to generate "buzz" about your selected product and the company. f. E-Commerce: return to the Brands section, enter the separate website for your selected product, and describe hov P&G uses this site to generate sales

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