Question: After completing a project on Procter & Gamble s (P & G) marketing strategy, your boss asked you to explore their distribution and promotion focus.

After completing a project on Procter \& Gamble s

After completing a project on Procter \& Gamble s (P \& G) marketing strategy, your boss asked you to explore their distribution and promotion focus. She would like to obtain ideas for how your Capstone employer could become more like P \& G in these areas. In order to provide your boss with insight into this topic, you will respond to the following discussions: 1. Review the P \& G Company Scuategy section of their website. Based this review, your knowledge of P \& G from the M8 Capstone Assignment: Marketing Strategy Focus, and the content in this module, characterize the role of each participant in the P \& G distribution channel by addressing each of the following: a. Agents: what would be the responsibilities of a PZ G agent? b. Brokers: what type of buyer would a broker bring into contact with P \& G? c. Industrial Distributors: what would be the nature of their

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