After reading the companion article $($Viewing Brands in Multiple Dimensions$)$ and reviewing the companion video $($What Consumers Want$),$ provide executive briefing notes regarding the following:

Please explain the significance to the firms marketing management of the information contained in these two source materials.

Explain the benefits of strategically integrating information on page $44$ of the companion article and the $2$X$2$ matrix discussed and specified in the companion video by Joseph Pine.

Provide an actionable recommendation$/$conclusion for how the firm can implement and expect to benefit from the information extracted from the companion article, video, text, and other valid source material.