Question: After reading the companion article ( Viewing Brands in Multiple Dimensions ) and reviewing the companion video ( What Consumers Want ) , provide executive

After reading the companion article

(

Viewing Brands in Multiple Dimensions

)

and reviewing the companion video

(

What Consumers Want

),

provide executive briefing notes regarding the following: Provide an actionable recommendation

/

conclusion for how the firm can implement and benefit from the information extracted from the companion article, video, text, and other valid source material.

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