After reading the companion article (Viewing Brands in Multiple Dimensions) and reviewing the companion video (What Consumers Want), provi de an executive briefing note regarding the significance to the firms marketing management of the information contained in these two source materials.

• https://www.youtube.com/watch?v=2RD0OZCyJCk
• https://sloanreview.mit.edu/article/viewing-brands-in-multiple-dimensions/

1. A summary of the major points of interest or concepts.
2. The benefits or value to the firm/brand of understanding each point of interest or concept.
3. A specific actionable recommendation or conclusion/take away.