1. After reading the companion article (Viewing Brands in Multiple Dimensions) and reviewing the companion video (What Consumers Want), provide an executive briefing note regarding the significance to the firms marketing management of the information contained in these two source materials. Carefully consider the benefits of strategically integrating information on page 44 of the article and the 2X2 matrix specified in the video by Joseph Pine.
   
2. There are several briefing note templates available online. While I do not advocate for any particular template, it is reasonable to suggest that each (in its own way) is based on the following format:

1. A summary of the major points of interest or concepts.
2. The benefits or value to the firm/brand of understanding each point of interest or concept.
3. A specific actionable recommendation or conclusion/takeaway.

The term briefly (or brief) suggests about 500 words per response.