ALL INFORMATION IS PROVIDED, PLEASE READ AND ANSWER THE QUESTIONS BELOW INCLUDING THE CHART REQUIRED. PLEASE DON'T SAY NOT ENOUGH INFO. THE COMPANY IS THE WALT DISNEY COMPANY.

USE THE THREAT OF: Financial recession

USE THE OPPORTUNITY OF: Building a more eco-friendly image

What I need answered:

Assignment Content

1. Now that youve identified the organizations SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

   Complete the following:

   • Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.
   • Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart)
   • Explain why these objectives are appropriate for the project.
   • Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.

hERE IS THE SWOT ANALYSIS I COMPLETED PRIOR TO THIS ASSIGNMENT FOR REFERENCE

Strengths	Weaknesses
Brand Reputation Highly Diversified Portfolio Strategic and Tactical Acquisitions Global expansion and Alliances Economies of Scope Top Management Loyal Customers Strong Financial Position	High Cost of Operations Concentration of Revenues in North America Approaches Antitrust Law Limits
Opportunities	Threats
Release of New, Successful Stories and Characters Benefits from IT advances and Mobile Gaming Build an Eco-friendlier Image Further Expansion in new, emerging economies	Financial Recession Increasing Piracy Strong Competition Continuous need for technological update Change in consumers preferences and tastes Negative publicity due to unexpected event