All of the below are steps in developing effective communications except for: O Identifying the target audience Identifying the message strategy and message source Selecting the channels of communication Identifying the needed product improvements Setting the total promotion budget The six buyer-readiness stages are awareness, knowledge, liking, preference, conviction, and purchase. Which of the following is true about the awareness stage? * Marketers want to inform potential buyers who know of the product, of the product's high quality and its many features A marketer might use "teaser" ads to create interest and curiosity in the new product for those who don't know anything about this product Marketers want to move consumers to have stronger feelings about the product, using combination of promotion tools can be used to create positive feelings and a customer connection with the brand Marketers may influence consumers through the use of premiums and cash rebates None of the above