Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below.
| Medium | Cost Per Ad | # People Reached | Exposure Quality |
| TV | 1,000 | 20,000 | 35 |
| Radio | 600 | 10,000 | 45 |
| Internet | 300 | 60,000 | 5 |
The number of Internet ads should be at least one third of all ads. Also, the advertising budget is $18,000. Since this is a special program, we would like to develop a model that will minimize the number of people reached while ensuring a minimum exposure quality of 300. Define the decision variables as follows:
Let T = the number of TV ads
Let R = the number of radio ads
Let I = the number of Internet ads
- What is the objective function?
Group of answer choices
Max 20 T + 10 R + 50 I
Max 20,000 T + 10,000 R + 60,000 I
Max 35 T + 40 R + 5 I
Max 20,000 T + 10,000 R + 80,000 I
Min 20,000 T + 10,000 R + 60,000 I
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