Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below.
| Medium | Cost Per Ad | # People Reached | Exposure Quality |
| TV | 1,000 | 20,000 | 35 |
| Radio | 600 | 10,000 | 45 |
| Internet | 300 | 60,000 | 5 |
The number of Internet ads should be at least one third of all ads. Also, the advertising budget is $18,000. We would like to develop a model that will minimize the number of people reached while ensuring a minimum exposure quality of 300. Define the decision variables as follows:
Let T = the number of TV ads
Let R = the number of radio ads
Let I = the number of Internet ads
- Which of the following represents the constraint for the number of Internet ads?
Group of answer choices
I <= T + R
I >= T + R
I >= (R + T)/2
I <= 2(R + T)
None of the choices.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
