Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper

An ad campaign for a new snack chip will be
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium TV Radio Newspaper Cost Per Ad #Reached 500 10000 200 3000 400 5000 Exposure Quality 30 40 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. The objective function will be: Let Tthe number of TV ads Let R - the number of radio ads Let N = the number of newspaper ads 1) Max: 10000T + 3000R + 5000N 2) Min: 500T + 200R + 400N 3) Max: 30T + 40R + 25N 4) None of the above

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