Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.

 

Medium

Cost Per Ad

# Reached

Exposure Quality

TV

500

12000

35

Radio

300

4000

40

Newspaper

400

5000

30

If the number of TV ads cannot exceed the number of radio ads by more than 5, and if the advertising budget is $12,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1500.

Let T = the number of TV ads
Let R = the number of radio ads
Let N = the number of newspaper ads
 
The exposure quality constraint is given by

35T + 40R + 30N 1500

105T 1200

12,000T + 4,000R + 5,000N 12,000

30T + 40R + 25N 1200

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