Question: An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
| Medium | Cost Per Ad | # Reached | Exposure Quality |
| TV | 500 | 12000 | 35 |
| Radio | 300 | 4000 | 40 |
| Newspaper | 400 | 5000 | 30 |
If the number of TV ads cannot exceed the number of radio ads by more than 5, and if the advertising budget is $12,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1500.
Let T = the number of TV ads
Let R = the number of radio ads
Let N = the number of newspaper ads
The exposure quality constraint is given by
| 35T + 40R + 30N 1500 | ||
| 105T 1200 | ||
| 12,000T + 4,000R + 5,000N 12,000 | ||
| 30T + 40R + 25N 1200 |
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