1. Analyze the External factor Evaluation matrix (EFE) and Competitive Profile Matrix (CPM) of Apple company (explain all the steps to follow to develop both matrices)

Apple is the worlds largest corporation based on a market capitalization of about $683 billion. Apple designs, manufactures and markets the worlds single-most popular smartphone, the iPhone, even though Apple has only about 15 percent of the global market share in smartphones. Apple also produces the iPad, iPod, iCloud, Mac computers, and other accessory devices. Headquartered in Cupertino, California, Apple owns iTunes, the popular app and store where customers can download music. The firm had a poor showing in the first nine months of 2015 on iPad sales but stronger than expected Mac revenue on back to school sales. Apple revealed a cheaper plastic iPhone tailored as an entry-level item, but its popularity was

not as great as expected. Apples products are of excellent quality but lack many features that allow users

to tailor the devices to their own personal preferences.

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0.01 2 0.02 0.08 3 0.24 0.05 1 0.05 0.06 2 0.12 0.08 2 0.16 0.12 2 0.24 Smart-wear sales are forecasted to increase from $41 million to $ 80 million by 2020 19. 87% of the worldwide electronic market will be tablets and smartphones by 2017. 10. Consumers increasingly demand the ability to change out Micro SD cards. Threats 1. With phone displays becoming common, many customers may opt only for having one device. 2. Many of Apple's rivals have prices 50 to 70% lower on comparable products. However, in the tablet and phone market, top rival Samsung prices their top products in fine with Apple prices. 3. Currently, Android-based phones account for just over 60% of smartphone operating systems, with iOS picking up much of the balance. Through 2018, the outlook is projected to remain the same, Worldwide PC sales are expected to be $190 billion in 2015, $, 4. tapering down to $160 billion by 2018. A 5. Deezer, Sportify, Pandora, and Amazon are all big players in the music providing business. 16. Jail breaking of iOS to get apps has been on the rise over the past three years. 7. Consumers are increasingly unwilling to pay significant upcharges for storage space on phones Many other phone models allow users to insert micro cards to save pictures, files, videos, and apps. Consumers also are increasingly demanding increased user . customization of their phones, computers, and tablets 10. There is a social sigma associated with Apple users being labeled as sheep and less tech savvy than Android users. TOTALS 0.04 3 0.12 | 0.04 3 0.12 0.02 2 0.04 0.04 1 0.04 8. 0.04 1 0.04 19 0.04 2 0.08 0.02 3 0.06 1.00 2.63 Competitive Profile Matrix Apple Samsung Lenovo Critical Success Factors Advertising Price Competitiveness Product Variety Customer Loyalty Global Expansion High End Smart Phone Market Share Low End Smart Phone Market Share Store Locations Customer Service Product Quality User Adaptability of Products Tablet Market Share Totals Weight Rating Score Rating Score Rating Score 0.05 3 0.15 4 0.20 2 0.10 0.10 2 0.20 3 0.30 4 0.40 0.10 1 0.10 4 0.40 3 0.30 0.08 4 0.32 3 0.24 2 0.16 0.08 3 0.24 4 0.32 2 0.16 bar 0.15 3 0.45 4 0.60 1 0.15 0.15 1 0.15 4 0.60 3 0.45 0.04 4 4 0.16 2 0.08 1 0.04 or 0.05 4 0.20 3 40 2 0.15 0.10 4 4 0.06 0.24 3 0.18 2 0.12 0.07 1 4 0.07 0.28 2 0.14 0.07 3 0.21 4 0.28 1 1 0.07 1.00 2.49 3.63 2.19 EFE Matrix Opportunities Weight Rating Weighted Score 1. Competitors, such as Android-based phones, tend to have less control over apps offered to their customers than does Apple. 0.04 4 0.16 0.04 4 0.16 0.06 4 0.24 0.07 4 0.28 0.03 1 0.03 2. Back to school sales are a significant driver of Mac sales 13. Interest rates are at all-time lows. . The smartphone industry is often associated with strong customer loyalty. 5. Customers are increasingly demanding touch screen laptops as a standard feature. The current culture of customers being trained to update their phones at least every 2 years, the long-term outlook for smartphone providers looks promising with 15% annual growth. Brazil, Russia, China and other emerging markets doing best. Tablet sales in the USA are projected to increase from $55 billion in 2014 to $63 billion in 2018, or a 15% total increase in the Asia Pacific (not including Japan) region, tablet sales are expected to increase from $65 to $93 billion over the same time frame, or 43%. 0.07 4 4 0.28 0.05 3 0.15