Answer ALL questions. Each question carries ONE (1) mark State whether each of the following is True or False

1. Branding is the attachment of a mark that is unique to the product and identifies them with symbols, marks or letters.

2. Price discrimination is a concept, which occurs when the company sells a product or service at two or more different prices that reflect proportional differences in cost.

3. In market skimming the company makes fewer but profitable sales.

4. A mission statement describes what a company is doing, including defining who its customers are.

5. Vertical channel conflict occurs among firms at the same channel level.

6. Personal Selling is the oral communication with the intention of making a marketing strategy.

7. Innovation strategies determine how companies wish to expand its market or dominance of the market.

8. Marketing is about managing profitable customer relationships.

9. In buying decision behavior, variety seeking means where there is high involvement and little brand differences.

10. Services are tangible.

11. Market segmentation aims at winning more customers to the company.

12. Customers and employees form part of macro marketing environment variables.

13. Price differentiation is where by companies adjust their basic prices to accommodate the differences in customers, products, location, etc.

14. Late majority are buyers who wait until the product its almost reach maturity stage