Question: answer both question 2.5 points JESTION 7 1. Salesmanship in print is a reasonably contemporary definition of advertising because: A. for centuries, the powerful have
2.5 points JESTION 7 1. "Salesmanship in print" is a reasonably contemporary definition of advertising because: A. for centuries, the powerful have had the means to spread ideas B. today, there is no difference between personal sales and advertising C. it includes references to a medium, and to the goal of the message D. print media were the first to emerge as cost-effective ad vehicles- E. O'Barr says so. 2.5 points UESTION 8 1. In the study by Futurebrand, the ranking of countries according to perceptions over dimensions such as "quality of life", "heritage and culture" represents a measure of A. brand equity ar B. global influence -C. military might D. awareness E. public approval
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