answer from Q9 to Q13

Assignment 2 MKT 264: Refer to the scenario below to answer the following question(s). The Oud shop is a professional musical instrument store that sells music books, Arabic musical instruments, and novelty gifts of a musical nature. The store has a wide range of melodic instruments ranging from the oud, the nay, the qanun, and the violin (kaman). Owners of the shop are proud to be the only store to provide variety of instrument models at different sizes for all ages. They state "whatever instrument you need, we can definitely get it for you." The store caters to individuals in the middle east who have the passion to learn and practice to play on music instruments. The stores are based in UAE, Kuwait, Oman, and Bahrain. Most visitors come to the store particularly interested in a specific piece of sheet music from a particular era or just browsing among the collection of musical instruments available such as Arabian oud, Turkish oud, Persian barbat, Pamiri Nay, and many more. The prices of the musical instruments rage from $400 - $1000. After establishing a loyal customer base, music centers were requesting samples of sheet music for demonstration or presentation. The owners were later convinced that the Oud shop web site could benefit a variety of customers. They began with a simple Web site that provided information about the store and the types of instruments available. The site received so much response that the owners added a question-and-answer option. Questions poured in, ranging from "Do you ship worldwide"?" to "Do you sell electric guitars?" to "Do you have repairing services". The Web site later was able to accept credit card orders, and gifts can even be wrapped and shipped for no extra charge. "This Web site idea was fantastic!, It allows us to be so responsive. And our sales have doubled!". They also added paid online ads on Google search engine that would appear every time users search for music instrument related content. After the business flourished, the Oud shop decided to expand to new markets such Egypt and Morocco. They knew that the expansion will be require high investments, therefore they decided to partner with foreign partners in both Egypt and Morocco. This expansion has also driven the company to make few adjustments in their marketing program. They decide to provide the same product collection since Arab countries have many similarities in culture. Regarding the promotion, the company researched the commonly used media channels and figured that traditional media is commonly used such as newspaper and radio. The prices charged were slightly higher due retail costs, taxes and shipment. 1. What are the market offerings of the Oud Shop? 2. Write down the 4 P's of the shop? 3. How can the company improve their 4'P's? 4. What is the value proposition of the shop? 5. The demand for the new electric guitar illustrates which type of demand? why? 6. Which kind of Website does the Oud Shop use? Define it. 7. The store sends samples of sheet music to music centers for demonstration or presentation. Which of the following types of marketing is being illustrated from this statement? 8. Text-based ads that appear alongside search engine which were applied by the shop are called? 9. Video advertising is powerful tool in direct digital marketing. When videos have exciting content, it is likely to spread fast among users. This type of marketing is called can you think of an example? 10. If you were a business owner, which direct marketing tools would you use? Write how each tool would support your business. 11. What was the mode of entry applied by the store to enter the global market? Explain it. 12. According to the text what are the changes that happened to the global marketing program after expansion? 13. Do you think the expansion was a good idea? Why