answer please

G Google Cosul tau de cump... Paus Other bookmarks Re 17. A promise to the customer about what a product will do 18. Two products bundled together to offer the consumer greater value for money 19. A statement that places the product against the competition 16. According to the textbook the Customer Value Triad is 17. Product, service and price 18. Percieved quality, service and price 19. Percieved quality, product and price 20. Percieved quality, service and product 17. The promotion element of the marketing mix is also known as 18. Product Differentiation 19. Costs 20. Distribution 21. Marcomms 18. According to the lecture on Service Products, a further 3Ps can be incorporated into the marketing mix for service products. They are 19. Physical evidence, process and people 20. People, physical evidence and planning 21. People, physical evidence and production 22. Physical evidence, process and production 19. The stage of the PLC characterised by overcapacity, greater competition and the eventual elimination of weaker competitors is called the 20. Introduction stage 21. Growth stage 22. Maturity stage 23. Decline stage 20. Who is credited in 1960 with identifying the modern form of the Marketing Mix? 21. Philip Kotler 22. Theodore Levitt 23. E Jerome Mccoy 24. Roger D Blackwell