Answer the following in details. For the product named 'lite style' which is a healthy ice cream.
Fantastic news! We've Found the answer you've been seeking!
Question:
Answer the following in details. For the product named 'lite style' which is a healthy ice cream.
1. Promotion strategies with implementation plan and rationale?
2. Segmentation, target market profile, positioning statement?
Transcribed Image Text:
Uniliver Product A. Product: Keto friendly ice-cream (Low carb, low calorie and no sugar) that contains 10 to 20 grams (a range that is considered acceptable to people on a keto diet) of carbohydrates per serving. B. Category: Ice-Cream C. Problem: 1 in 4 Canadians adult (26.6%) are suffering from obesity. Regular ice- creams are usually unhealthy and if they find an alternative they are indicated to suitable for people on diet. Healthy ice-cream is also perceived as sacrifice "taste". D. Solution: Ice-cream that is low in carbohydrates and tastes exactly the same as regular ice-cream. E. Gap: There are several brands in this sector, but we will label product with "Low glycemic Index", that is easy to read for the customers. It will be offered in wide variety of flavors and indicate warning to people who are allergic to some kind of allergies. Many brands are selling the regular products that are either beyond the acceptable range of keto diet or clearly mentioned that it is for keto diet or people who are trying to get skinnier. For example, one of the brand names was "Skinny Cow". We will promote it as healthy ice-cream and not as ice-cream that is supposed to served to people on a diet only. F. Segment: People who want healthy lifestyle, on diet or in keto diet. G. Target: Health-conscious people, people on a diet. A healthy ice-cream and specifically focus who are heath conscious but might not be on a diet and it is also within the range where people on keto diet can enjoy. H. Frame of Reference: A healthy ice-cream brand. I. Point of difference: a. Functional: Low on carbohydrates, no sugar, essential fats and very low lactose. No harmful chemicals and added preservatives (In healthy products, the word "added preservatives" scare the customers". b. Emotional: A sense of achievement where customer enjoyed the ice-cream without even breaking the rule of healthy lifestyle or a healthy diet. "A cheat meal" you should be proud of. J. Reason to believe: Ice-cream that fits to your daily intake of nutrition for healthy lifestyle with a wide variety of flavors and colors. A simple to read label that indicates the ingredients and their nutritional value so that customers can make informed decisions. Low carbohydrates, low calorie and no sugar intake. Uniliver Product A. Product: Keto friendly ice-cream (Low carb, low calorie and no sugar) that contains 10 to 20 grams (a range that is considered acceptable to people on a keto diet) of carbohydrates per serving. B. Category: Ice-Cream C. Problem: 1 in 4 Canadians adult (26.6%) are suffering from obesity. Regular ice- creams are usually unhealthy and if they find an alternative they are indicated to suitable for people on diet. Healthy ice-cream is also perceived as sacrifice "taste". D. Solution: Ice-cream that is low in carbohydrates and tastes exactly the same as regular ice-cream. E. Gap: There are several brands in this sector, but we will label product with "Low glycemic Index", that is easy to read for the customers. It will be offered in wide variety of flavors and indicate warning to people who are allergic to some kind of allergies. Many brands are selling the regular products that are either beyond the acceptable range of keto diet or clearly mentioned that it is for keto diet or people who are trying to get skinnier. For example, one of the brand names was "Skinny Cow". We will promote it as healthy ice-cream and not as ice-cream that is supposed to served to people on a diet only. F. Segment: People who want healthy lifestyle, on diet or in keto diet. G. Target: Health-conscious people, people on a diet. A healthy ice-cream and specifically focus who are heath conscious but might not be on a diet and it is also within the range where people on keto diet can enjoy. H. Frame of Reference: A healthy ice-cream brand. I. Point of difference: a. Functional: Low on carbohydrates, no sugar, essential fats and very low lactose. No harmful chemicals and added preservatives (In healthy products, the word "added preservatives" scare the customers". b. Emotional: A sense of achievement where customer enjoyed the ice-cream without even breaking the rule of healthy lifestyle or a healthy diet. "A cheat meal" you should be proud of. J. Reason to believe: Ice-cream that fits to your daily intake of nutrition for healthy lifestyle with a wide variety of flavors and colors. A simple to read label that indicates the ingredients and their nutritional value so that customers can make informed decisions. Low carbohydrates, low calorie and no sugar intake.
Expert Answer:
Related Book For
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
CANMNMM January of this year. (a) Each item will be held in a record. Describe all the data structures that must refer to these records to implement the required functionality. Describe all the...
-
For some companies, onboarding and orientation are synonymous. How are they different?
-
What are the four categories of expenditures included in GDP? Briefly describe each.
-
(a) Using the data in Table 18.1, compute the resistance of a copper wire 3 mm (0.12 in.) in diameter and 2 m (78.7 in.) long. (b) What would be the current flow if the potential drop across the ends...
-
Suppose your AC for the project was $100,000 and your EV was $78,000. What is the value of your projects CPI?
-
Ialani Corp. uses a job order costing system for the yachts it constructs. On September 1, 2010, the company had the following account balances: Raw Material Inventory ........ $332,400 Work in...
-
Pharoah Inc. manufactures snowsuits. Pharoah is considering purchasing a new sewing machine at a cost of $2.45 million. Its existing machine was purchased 5 years ago at a price of $1.8 million; six...
-
Grain is being added to a silo. At time t=0, the silo is empty. The rate at which grain is being added is modeled by the differentiable function g, where g(t) is measured in cubic feet per minute for...
-
1. Briefly explain the computerised product cycle in the manufacturing environment. 2. What are the functions that get benefited by the use of computers in design and manufacturing functions? 3....
-
A US Testing Equipment Manufacturer currently sells 4000 units of testing equipment in EU at a price of $5,000 per unit. The current exchange rate is $1.3200/. If it is assumed that a 5% appreciation...
-
5.Dubas Co. is a U.S.-based MNC that has a subsidiary in Germany and another subsidiary in Greece. Both subsidiaries frequently remit their earnings back to the parent company. The German subsidiary...
-
7. In the year 2003, Frank Thomas had 4 years remaining on his Major League contract with the Chicago White Sox. Consistent with his contract, the Chicago 3 White Sox invoked the minimum skills...
-
The stock price of Nozama Inc. cannot be found online. According to forecasts, it will pay dividends that grow constantly. Similar stocks expect returns of 27.10%. According to Barren Wuffet, the...
-
Please organize these sections in the correct APA format of sections, subsections, etc. Introduction Team conflict- Why is this case about team conflict? What conflicts do you see developing? How is...
-
Write a paper about The 1993 attack on the World Trade Center
-
What is your assessment of the negotiations process, given what you have studied? What are your recommendations for Mr. Reed? You must justify your conclusions
-
Sketch a simple common-gate amplifier circuit and discuss the general ac circuit characteristics (voltage gain and output resistance).
-
How does the transistor width-to-length ratio affect the small-signal voltage gain of a common-source amplifier?
-
Sketch a simple source-follower amplifier circuit and discuss the general ac circuit characteristics (voltage gain and output resistance).
Study smarter with the SolutionInn App