Answer the following questions that follow the scenario:

1. Develop a Branding strategy via a 5-6 slide PP presentation using Exhibit 11.4/P. 363 as a framework that creates Brand recognition; brand loyalty; and creates value-added services that positions the Clean Team to differentiate the business from the competition. Additionally, your presentation should include the identification and discussion of 3 of the 5 Service Quality Dimensions that the Clean Team can use to enhance their brand strategy.

2. Describe the 4 Pricing Orientations and Select one of the 4 Pricing Orientations/Exhibit 14.2/P. 450 and Identify one of the 3 Methods firms use to set prices/Exhibit 15.1/P.475 to describe why you selected the orientation and how this specific orientation and price methodology will allow the Clean Team to be profitable.

3. Describe how you as the Director of Marketing will manage the difference between and importance of Marketing Channels and Supply Chain Management (Identify 3 key areas in each channel that you would focus on) in order for The Clean Teams business to be successful.

4. Develop a Communications strategy via a 5-6 slide PP presentation by Identify the steps you as the Director of Marketing would implement in designing The Clean Team IMC {Advertising/Communications} Campaign and list 3 objectives you are anticipating the campaign to accomplish.

Scenario: You are still the Director of Marketing for a new franchise located in Chambersburg, PA The Clean Team, Inc. The Clean Team, Inc. specializes in residential and commercial cleaning services with a special emphasis on using only environmentally-approved cleaning products and equipment along with a firm commitment to our customers that Your Office or Home is Our Office or Home! The franchise has performed well during the first ten (10) months in business and has exceeded all the marketing plan financial goals associated with sales revenue, point-of-sale profitability, number of commercial & residential customers, and the franchise is currently on course to exceed the first-year projected sales by 20%!

The franchise leadership team has now directed that you and your marketing team focus specifically on rolling out the next phase of the marketing development campaign over the next six (6) twelve (12) months by:

1. Executing a Branding Strategy that creates: Brand recognition; Brand loyalty; and that creates value-added service (s) that position the Clean Team to differentiate the business from the competition. The Clean Teams main competition is from 3 companies:

1. CCI Cleaning Connection, Inc.

2. Vanguard Cleaning Systems

3. Merry Maids

2. Refine and execute a Pricing Strategy that will allow The Clean Team to sustain and maintain profitability.

3. Reevaluate our Delivery Strategy that allows us to maintain our excellent, on-time service schedules to both market sectors.

4. Implementing a more robust Communication Strategy that increases the marketplace awareness of our franchise and our customer service excellence

Current Market Situation & Questions: The franchise leadership wants your Marketing team to put together a proposed marketing concept to be briefed to the franchise leadership team NLT Wednesday, Aug 24th with the time-of-day to be determined. The franchise leadership team specifically tasks your team to focus on the following areas:

1. Develop a Branding strategy via a 5-6 slide PP presentation using Exhibit 11.4/P. 363 as a framework that creates Brand recognition; brand loyalty; and creates value-added services that positions the Clean Team to differentiate the business from the competition. Additionally, your presentation should include the identification and discussion of 3 of the 5 Service Quality Dimensions that the Clean Team can use to enhance their brand strategy.

2. Describe the 4 Pricing Orientations and Select one of the 4 Pricing Orientations/Exhibit 14.2/P. 450 and Identify one of the 3 Methods firms use to set prices/Exhibit 15.1/P.475 to describe why you selected the orientation and how this specific orientation and price methodology will allow the Clean Team to be profitable.

3. Describe how you as the Director of Marketing will manage the difference between and importance of Marketing Channels and Supply Chain Management (Identify 3 key areas in each channel that you would focus on) in order for The Clean Teams business to be successful.

4. Develop a Communications strategy via a 5-6 slide PP presentation by Identify the steps you as the Director of Marketing would implement in designing The Clean Team IMC {Advertising/Communications} Campaign and list 3 objectives you are anticipating the campaign to accomplish.