Question: Answer the questions below based on a strategic group map of the beauty industry: Strategic group map of the beauty industry.pdf. Note that strategic group

  • Answer the questions below based on a strategic group map of the beauty industry: Strategic group map of the beauty industry.pdf. Note that strategic group maps are, to some extent, open to interpretation, and it is possible to draw different strategic group maps for the same industry by using different variables.
    1. Identify the strategic groups in the beauty industry. How many strategic groups do you think exist in the industry?
    2. Based on the strategic group map provided alone (not considering the broader industry environment or the macro-environment), which position on the map would be most attractive to a new entrant? Explain.

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