answer these two question

1. i. Relationship Marketing (RM) is identified as a gradual shift from traditional marketing, where RM intends to build, develop, maintain, and, if necessary, terminate the relationship with the important parties that surround the organization. Define RM in your own words and explain its development in relation to customer service. 15 Marks ii. With reference to the article titled "Rethinking the Emergence of Relationship Marketing', explain the key themes that the organizations should follow to benefit from RM with appropriate examples. 10 Marks