answer this using nike as a example

1. Consider the various approaches to segmenting your market(s).

What segmentation approaches do you recommend? Why do you

recommend those approaches over other available approaches?

2. Evaluate your proposed segments against the criteria for effective

segmentation. What does this evaluation lead you to conclude about

the best way to proceed?

3. Systematically analyze each potential segment on your list using the

three steps you learned in the chapter: (1) assess each in terms of

segment size and growth potential, segment competitive forces, and

strategic fit of the segment; (2) for the short set that emerges,

develop profiles of each potential target market, then identify each of

your final set as primary, secondary, tertiary, or abandoned; (3)

select the target marketing approach for each of your primary

targets.

4. Identify the likely sources of differential advantage on which you will

focus later in developing your positioning strategies.