anyway). And probably not behavioral unless my ad includes a special promotional price, etc. * What media? The above example could be television or print ads. I might use it on my Website or email [using my marketing database), post on certain social media, mail . . . Lots of options but radio would definitely change the encoding I suggested earlier. *Provide a draft: Okay, I know you are not all artists, but can describe (as I did above, but with a bit more detail}, do a slick gure sketch, write a draft script or press release, describe how you'll use your database, describe how you connect with the customer, etc. etc.. NOTE: As the methods differ considerably, you may need to rethink some of the terms particularly in conjunction with . For example, a "2for1" promotion seems pretty obvious for encoding, but it your objective is to get the customer to purchasertry the product, "2 tor 1" is an excellent way to encode that. I'm really looking for coherency with your whole plan [e.g., database marketing may not be a key method for a hot dog food truck but maybe it is. Convince me!) Moreover, I am looking for SUPPORT for your decisions: "Since my target market is millennials, I will focus on social media\" Page length: for some this might be a page per method. For others, it might be several pages per method. It you do want to include a sketch, a link to your radio ad, etc. that's great. Other Planned Marketing Communication: Okay, you have thoroughly described two. I in a paragraph. briey touch on other forms that you might use. (what and why) As before, we will be looking for coherency, proper grammar, good spelling, professional writing, objectivity (no I, we, etc.) etc. Don't forget your references! Pull them from all section to the end of the document