Appendix D $($the Appendices follow Chapter $19)$ includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.

$150$ points

What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?

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Hillside's promotion objectives include the increasing of drive sales, brand awareness, and to build customer loyalty for the various goods and serives they offer. The objectives for each good or service they offer would need to be determined based on the goals and target audience for that specific good or service.

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$250$ points

Based on the situation analysis, target market, and intended positioning, recommend other $($low$-$cost$)$ promotion activities for Hillside.