Question: Discussion Questions Chapter 3 Appendix D ( the Appendices follow Chapter 1 9 ) includes a sample marketing plan for Hillside Veterinary Clinic. The Situation

Discussion Questions Chapter

3

Appendix D

(

the Appendices follow Chapter

19)

includes a sample marketing plan for Hillside Veterinary Clinic. The "Situation Analysis" section of the marketing plan includes sections labeled "Competitor Analysis" and "Analysis of the Market ContextExternal Market Environment." Review those sections and answer the following questions.

1 30

points

In the "Competitor Analysis" section, what dimensions were used to analyze competitors? What other dimensions might have been examined?

Discussion Questions Chapter 3 Appendix D (the Appendices follow Chapter 19)

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